email marketing

Email Marketing

Aim recognises that a reliable and flexible email marketing system is a modern day business requirement. Information is distributed at a relatively low-cost compared to other methods of marketing communications. Bulk recipients receive your Newsletters, mail-outs, invitations, promotions and other business communications in an instant with our email system. Response to your email marketing campaigns are easily tracked and monitored to measure your return on investment. In essence, email marketing is a fast, efficient and cost effective method of communicating with your customer base or target market.

Aim Mail, Aim's email marketing solution, can enhance existing client relationships, encourage customer loyalty and repeat purchases, and stimulate new business and customer acquisition. With more attention given to emails than "snail-mail" or telephone calls, Aim Mail is convenient for you and convenient for your customer.

Aim email marketing is tailored to suit your unique business and marketing needs. Email templates are designed and developed to properly represent your company's brand and image and may reflect the look and feel of your website or be designed to appeal to a specific audience or recipient group. Messages can also be presented in your preferred format of Text or HTML. Integration with your website means that web content such as products, articles, news, client testimonials or information regarding promotions can be pulled directly from a web page to an eNewsletter, and quick-links provide referral back to your website for recipients to view the original content or make a purchase.

While subscribers may be captured through your website or selected from other business databases, Aim Mail allows you to manage and modify an unlimited number of subscriber groups. Also, Aim Mail allows you to segment subscribers, by, for Aimmple, demography, personal interests, product preferences or psychographic profiling to create even more direct campaigns. Subscriber lists can be exported into and imported from Microsoft Excel files. Professional email communications are delivered to a list of subscribers at a specified time.

Reporting features provide the ability to monitor and track the status of a campaign. This includes data regarding emails sent, emails received and those which are still in progress, emails opened by recipients, and emails which have bounced.

For more information regarding email marketing or to discuss your other Web Marketing needs.