Strategic Internet Marketing with Microsoft Network

Aim Internet based in Melbourne, Hong Kong specialise in Online Marketing Services for Hong Kong Businesses. We have an indepth knowledge of the fine tunings required to run and succeed in Internet marketing and online advertising. As part of our business consultation process we take care of all aspects of your tailored Microsoft Network advertising - from campaign management to landing page design and user acceptance testing. As part of our ongoing campaign refinement we tune until meeting your defined marketing goals. At regular intervals we present you with reports on how successful the campaign is - Click through rates, conversion tracking and visitor dynamics. These are all part of the expert Pay Per Click (PPC) management strategies offered by Aim Internet. Read more about Aim Internet Marketing Campaign Management

Microsoft adCenter

Web Address: http://advertising.msn.com/microsoft-adcenter
Setup fee: $10
Minimum CPC: 10c
Min monthly spend:None
Coverage:MSN Search
Content targeting:No
Advert copy:25 character title, 70 character description
Conversion tracking: Yes

MSN AdSense History

Microsoft was late to enter the search market, both in terms of providing its own search database or a pay-per-click advertising tool. However, as the second largest search property after Google, it finally realised the need to offer its own PPC service, rather than rely on sponsored listings from its key competitor, Yahoo!. Following initial tests of the new MSN adCenter in France and Singapore, Microsoft is now running its PPC service in the US and Aus markets.

MSN AdSense Strengths

The format of Microsoft's PPC service is similar to Google AdWords, but it also provides an added level of campaign targeting and management. By using the data from MSN's numerous registered users who have signed up to Hotmail, Passport and Messenger services, Microsoft adCenter will use this data, when available, to provide demographic data to their PPC search market management and response data. Advertisers can place higher bids to boost their listings if searchers match their selected market profiles and although this data won't always be available, it could prove useful.

The other main advantage offered by the Microsoft adCenter is the ability for 'day parting', whereby you can stipulate at what time of day your adverts appear, or on which days of the week if these can affect the responsiveness of your campaign. This can potentially give the advertiser much more control over their spend and a greater ability to test the responsiveness of their advertising programme.

MSN AdSense Weaknesses

Conpared to Google, Microsoft only has a small share of the search market, so activity here may may not be significant for niche advertisers. There are also a range of usabilty issues to be ironed out in the AdCenter interface.

As professionals in all PPC marketing, talk to Aim Internet about how they can help you achieve your goals with MSN PPC campaigns using AdSense.

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