Internet Marketing Strategy with Google

Aim Internet are experts in Internet Marketing Strategies for Google Search Engine. We can devise an affective online marketing strategy for your business. We tailor a Google Adwords Pay Per Click Campaign to target your customer demograhpic. Targeted campaigns lead to more conversions on your each of the click throughs you have to pay for. Pay Per Click Adverts are the adverts shown on the right side of the page in Googles Search Results Pages (SERP). These ads instantly mean you are shown on the first page but obviously these are paid for. These Google Strategies are customised to suit your business by our inhouse Expert Online Business Marketing Consultant. Learn more about Search Engine Marketing and what Aim and an Internet Marketing Strategy can do for your business

Google AdWords

Web Address: http://adwords.google.com
Setup fee: FREE
Minimum CPC: 1c or more - based on keyword
Min monthly spend: None
Coverage:Google, AOL, Ask Jeeves, smaller content websites
Content targeting: Yes
Advert copy: 25 character title, 70 character description
Conversion tracking:Yes

Google PPC History

Google launched its AdWords scheme in 2002 in response to the growing popularity of the Overture PPC service. Google's PPC service has grown rapidly in popularity and is now the scheme which provides the widest coverage online.

Google PPC Strengths

Google AdWords has by far the widest coverage of any of the providers, allowing advertisers to reach a wide market using just one system. This coverage also makes it the most suitable for specialised businesses, who would not receive much search traffic from the smaller PPC providers. The minimum cost per click for a keyword can be a little as 1c, which can make AdWords suitable for editorial or low order value websites, where the 25c minimum cost per click required by the other providers would not be so cost-effective.

Google PPC Weaknesses

Google AdWords has now become so popular in some market sectors so that bidding is very competitive, meaning in some cases better value can be found elsewhere. The system provided by Google is very sophisticated - for example, ranking position can be determined by the bid price and the clickthrough rate of the advert - so that the service can be difficult for beginners to understand initially.

As experts in Google advertising , come talk to Aim about how they can help your business achieves its online sales goals.

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